Member Retention Strategies & Techniques
Sue Froggatt Training & Consultancy
In-house seminar
On this seminar you will learn:
The key factors that affect retention
Why members leave and who is at risk of leaving
What associations have discovered correlates with a high retention
The strategies and tactics you can use to minimise the risk that members will leave
The key research you need to undertake before preparing your retention plan
The options for segmenting your members so you can better meet their expectations and needs
How to make new members feel welcome
Practical tips for engaging members and building a strong community
Ideas for improving the renewals process.
Note: CPD equivalent is 5.5 hours for the seminar. Every member receives a resource pack which includes a list of questions you can ask to gather the information you need for a retention plan, a membership exit questionnaire you can use when members do not renew their membership and a list of useful industry references and resources.
This seminar includes
A workbook with a template of how to structure a member retention plan and a template of a lapsed member questionnaire
The Venue
Details here
This will take place online via Zoom.
Who is the course for?
Trade & Professional Associations
Chambers of Commerce & Business Links
User Groups
Institutes
Health & Fitness Centres
Charities
Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc
People new to marketing and also people already working in this area and looking for fresh ideas.
What is included?
Course workbook
Useful membership association industry resources
“A brilliant day. I have come away with lots of tips to implement.”
A brilliant day. I have come away with lots of tips to implement.”
A very useful day. I am taking away practical examples of things I can apply.”
I found the ideas, the practical and theoretical approach, the research, the reading recommendations, the action list and toolkit really valuable.”
“I found the seminar very beneficial and enjoyable and filled my action list in the first half of the day! It was great to learn no matter what the size of the organisation – we all have the same issues.”
Cost & Terms
See the small print
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Please contact Sue
Memberships Organisations that have attended
See the List
- AAT
- ACCA
- Accounting Technicians Ireland
- ACEVO
- Administration Services
- Age Concern
- Airmic
- Alexony Maritime
- Alzheimer’s Disease International
- Alzheimer’s Society
- Anti Copying in Design
- Arab-British Chamber of Commerce
- Arts Fund
- Arts Marketing Association
- Asbestos Control & Abatement Division
- Association for Consultancy & Engineering
- Association for Perioperative Practice
- Association of Accounting Technicians
- Association of British Insurers
- Association of British Travel Agents’
- Association of Commonwealth Universities
- Association of Corporate Treasurers
- Association of Electricity Providers
- Association of Golf Club Secretaries
- Association of Graduate Recruiters
- Association of Graphical Information
- Association of Independent Music
- Association of Interior Specialists
- Association of Investment Companies
- Association of MBA’s
- Association of Optometrists
- Association of Planning Supervisors
- Association of Plumbing & Heating Contractors
- Association of Taxation Technicians
- Association of University Administrators
- Association for Project Safety
- Association for Child & Adolescent Mental Health (ACAMH)
- Association for Consultancy & Engineering
- Association for Project Safety
- BFBi (Brewing, Food & Beverage Industry Suppliers Association)
- BIGGA
- Bio Industry Association
- BioVale, c/o BDC
- Biscuit Cake Chocolate Confectionery Association
- BHF-BSSA Group
- Booksellers Association
- Boundless
- British Acupuncture Council
- British Association for Counselling & Psychotherapy
- British Association of Communicators in Business
- British Association of Dental Nurses
- British Association of Facilities Management
- British Association of Landscape Industries
- British Association of Prosthetists and Orthotists
- British Association of Sport & Exercise Sciences
- British Chamber of Commerce in Belgium
- British Computer Society
- British Cycling Federation
- British Dental Association
- British Ecological Society
- British Equine Veterinary Association
- British Fruit Juice Association
- British Hardware Federation
- British Healthcare Trades Association
- British Holiday & Home Parks Association
- British Hospitality Association
- British Institute for Learning & Development
- British Institute of Facilities Management
- British Institute of Innkeeping
- British Institute of Radiology
- British In Vitro Diagnostics Association
- British Marine Federation
- British Osteopathic Association
- British Pain Society
- British Parking Association
- British Polish Chamber of Commerce
- British Promotional Merchandise Association
- British Psychological Society
- British Safety Council
- British Shops & Stores Association
- British Sub-Aqua Club
- British Private Equity & Venture Capital Association
- BVRLA
- British Veterinary Association
- British Water
- British Wind Energy Association
- Business Community Institute
- Business Link Hereford & Worcester
- Business West
- Canada-UK Chamber of Commerce
- CBI
- Campaign for Science & Engineering
- Campden BRI
- Camping & Caravanning Club
- Caravan Club
- Cavell Nurses’ Trust
- CEDIA
- Centre for Alternative Technology
- CBI
- CDX
- CEDR
- Central Council of Physical Recreation
- CFA Institute – Hong Kong
- Chamber Business (Business Link Bedfordshire)
- Chamber Business Enterprises
- Chamber of Commerce and Industry Slovenia
- Charity Retail Association
- CharityComms
- Chartered Global Management Accountants
- Chartered Institute of Building
- Chartered Institute of Ergonomics & Human Factors
- Chartered Institute of Highways & Transport
- Chartered Institute of Legal Executives
- Chartered Institute of Linguists
- Chartered Institute of Logistics & Transport
- Chartered Institute of Logistics & Transport in Ireland
- Chartered Institute of Payroll Professionals
- Chartered Institute of Personnel Development
- Chartered Institute of Purchasing and Supply
- Chartered Institute of Management Accountants
- Chartered Institution of Wastes Management
- Chartered Insurance Institute
- Chartered Institute of Marketing
- Chartered Management Institute
- Chartered Quality Institute
- Chartered Society of Physiotherapy
- Charter group
- Chemical Business Association
- CHS Alliance
- CILIP
- CIOL
- CIPFA
- College of Optometrists
- College of Social Work
- Commission for Patient & Public Involvement in Health
- Confederation of British Metal Forming
- Convenience Stores & Newsagents Association
- Connect
- Co-operatives UK
- Council of Mortgage Lenders
- Coventry & Warwickshire Chambers of CommerceCredit Services Association
- Crohn’s and Colitis UK
- Cumbria Tourism
- Design Business Association
- DrugScope
- Dublin Chamber of Commerc
- EADV
- EANS
- EDAN
- Edgbaston Priory Club
- Employee Ownership Association
- Energy Institute
- Energy & Utilities Alliance
- Engineers Ireland
- England Rugby Supporters Club
- English UK
- Entrepreneurs Forum
- Environmental Association for Universities & Colleges (EAUC)
- Equality Challenge Unit
- Equity Release Council
- ESTRO aisbl
- European American Taxation Institute
- European Association for International Education
- European Competitive Telecommunications Association
- European Regions Airline Association
- European Society for Medical Oncology
- European Society for Organ Transplantation
- European Tourism Association
- Eurosite
- Families Need Fathers
- Faraday Centre for Retail Excellence
- FDA
- Federation of Communication Services
- Federation of Holistic Therapists
- Federation of Plasterers & Drywall Contractors
- Federation of Master Builders
- Federation of Small Businesses
- Federation of Sports and Play
- Fieldwork Education
- Fine Art Trade Guild
- FIS
- Forensic Science Society
- Forestry Commission
- Foundation Trust Network
- Freight Transport Association
- Friends of Westonbirt Arboretum
- Galapagos Conservation Trust
- Garden Organic
- GAMBICA
- Gauge & Toolmakers Association
- Girlguiding UK
- Good Salon Guide
- Goodform
- Greater Manchester Chamber of Commerce
- Group RCI
- Horticultural Trades Association
- Glasgow City Marketing Bureau
- Glass & Glazing Federation
- GMB Trade Union
- Good Salon Guide
- Great Ormond Street Hospital Children’s Charity
- GS1 Ireland
- Health Food Manufacturers’ Association
- Herts & Middlesex Wildlife Trust
- Hire Association (Europe)
- Historic Scotland
- Historical Association
- Hospitality Action
- Hotel & Catering International Management Association
- IAPF
- IATEFL
- IDG
- IEHF
- IET
- IFFO
- IMPA ACT
- Incorporated Society of British Advertisers
- Incorporated Society of Musicians
- Industrial Commercial Energy Association (formerly BCEMA)
- Institute for Archaeologists
- Institute of Accounting Technicians
- Institute of Administrative Management
- Institute of Advanced Motorists
- Institute of Certified Public Accountants in Ireland (CPA)
- Institute of Chartered Foresters
- Institute of Clinical Research
- Institute of Credit Management
- Institute of Customer Service
- Institute of Directors in Ireland
- Institute of Engineering & Technology
- Institute and Faculty of Actuaries
- Institute of Financial Services
- Institute of Food Sciences & Technology
- Institute of Fundraising
- Institute of Grocery Distribution
- Institute of Healthcare Engineering & Estate Management
- Institute of Legal Executives
- Institute of Leadership & Management
- Institute of Linguists
- Institute of Marine Engineering, Science & Technology
- Institute of the Motor Industry
- Institute of Packaging
- Institute of Payroll & Pensions Management
- Institute of Physics
- Institute of Practitioners in Advertising
- Institute of Public Administration
- Institute of Risk Management
- Institute of Technology
- Institute of the Motor Industry
- Institute of Translation and Interpreting
- Institution of Chemical Engineers
- Institution of Gas Engineers & Managers
- Institution of Incorporated Engineers
- Institution of Mechanical Engineers
- Institution of Lighting Professionals
- Institution of Occupational Safety and Health
- Institution of Railway Operators
- Intellect
- Intensive Care Society
- International AIDS Society
- International Bar Association
- International Bunker Industry Association
- International Coach Federation
- International Council of Shopping Centres
- International Fishmeal and Fish oil Organisation
- International Hydropower Association
- International Projects Finance Association
- International Society for Horticultural Science
- International Underwriting Association
- International Wire & Machinery Association
- IOM3
- IPA
- IPEM
- IPF
- IPSE – The Association of Independent Professionals & The Self Employed
- Ipswich Institute
- ISME
- Irish Dental Association
- Irish Nurses & Midwives Organisation
- Irish Retail Newsagents Association
- Kennel Club
- Lancashire & Blackpool Tourist Board
- Landlord Accreditation Scotland
- Landscape Institute
- Leatherhead Food Research
- Liberty
- Life Insurance Association
- Liverpool Business Association
- Lodge Park Netball ClubLondon Chamber of Commerce
- London Wildlife Trust
- Low Carbon Vehicle Partnership
- Macular Society
- Magistrates’ Association
- Making Music
- Management Consultancies Association
- Marine Ingredients Organisation (IFFO)
- Marketing Society
- Medical & Dental Defence Union (Scotland)
- Meetings Industry Association
- Meniere’s Society
- Mersey Partnership
- METCOM
- Microbiology Society
- Minor Metal Trades Association
- Motor Cycle Industry Association
- Motor Ombudsman
- MUTA
- NADFAS
- NAFEMS
- NASEN
- NASUWT
- National Association of Decorative & Fine Arts Societies
- National Association of Estate Agents
- National Association of Head Teachers
- National Association of Hospital & Community Friends
- National Association of Master Bakers
- National Association of Primary Care
- National Autistic Society
- National Business Travel Network
- National Childbirth Trust
- National Council for Voluntary Organisations
- National Farmers Union
- National Federation of SubPostmasters
- National Hairdressers’ Federation
- National Osteoporosis Society
- National Pharmacy Association
- National Rifle Association
- National Trainers Federation
- National Union of Teachers
- Nautical Institute
- NCMA
- NCVO
- NetCompanies
- Network Golf
- NFR
- NOF Energy
- Nuclear Institute
- Nutrition Society
- North West Aerospace Alliance
- Northampton Chamber of Commerce
- Oddfellows
- OBN
- OEUK
- Offshore Contractors Association
- Operational Research Society
- Periodical Publishers Association
- Personal Group
- Personal Social Health & Economic Education Association
- Pensions and Lifetime Savings Association
- Photo Marketing Association International
- Physiological Society
- POPAI UK & Ireland
- Professional Speakers Association
- Radio Society of Great Britain
- Railway Industry Association
- Ramblers’ Association
- Recruitment & Employment Confederation
- Regional Studies Association
- RenewableUK
- Residential Landlords Association
- Resolution
- RGDATA
- RoSPA
- Royal Agricultural Society of England
- Royal Air Forces Association
- Royal College of Chiropractors
- Royal College of General Practitioners
- Royal College of Nursing
- Royal College of Physicians
- Royal College of Physicians and Surgeons of Glasgow
- Royal Forestry Society
- Royal Institute of British Architects
- Royal Institution of Chartered Surveyors
- Royal Institute of International Affairs
- Royal Microscopical Society
- Royal National Institute for the Blind
- Royal Pharmaceutical Society
- Royal Photographic Society
- Royal Society of Chemistry
- Royal Society for Public Health
- Royal Statistical Society
- Royal Town Planning Institute
- Royal Yachting Association
- SBGI
- School Library Association
- Scottish Federation Housing Association
- Scottish & NI Plumbing Employers’ Federation
- Scottish Association of Landlords
- Scottish Rural Property & Business Association
- Services Network (NE)
- Society for Applied Microbiology
- Society for General Microbiology
- Society for Endocrinology/BioScientifica
- Society for Experimental Biology
- Society of Authors
- Society of Biology
- Society of Dyers & Colourists
- Society of Homeopaths
- Society of Local Authority Chief Executives & Senior Managers
- Society of Motor Manufacturers & Traders Limited
- Society of Occupational Medicine
- Society of Operations Engineers
- Society of Petroleum Engineers
- Society of Trust & Estate Practitioners
- SOLACE
- Southbank Centre
- SPICE UK
- Sport and Recreation Alliance
- Ski Club of Great Britain
- Strathclyde Police Federation
- Suffolk Chamber of Commerce
- Surface Engineering Association
- Tamba – Twins & Multiple Births Association
- TEAM UK
- techUK
- Tennis England
- Thames Valley Chamber of Commerce
- TRADA
- UFS Direct
- UK Home Care Association
- UK ORACLE User Group
- UK Quality Ash Association
- UK Science Park Association
- UK Trades Confederation
- Union of Finance Staff
- Unite the Union
- Universities & Colleges Employers Association
- Universities UK
- University Association for Comtemporary European Studies
- University of Worcester
- Vegetarian Society
- Visit Chester
- Visit York
- Wandsworth Chamber of Commerce
- Warwick Graduates’ Association
- Whitehall & Indsutry Group
- Woodland Trust
- Women’s Business Clubs
- World Business Council for Sustainable Development
- World Petroleum Council
- York Tourism Bureau
- Youth Action Network
- Zoological Society of London
Comments from delegates
See comments
- “This was an excellent course with the right balance across all aspects – including good handouts, slides, exercises and pace. Thank you.”, Justin Mingaye, Membership Manager, CIPP
- “Sue was excellent and provided tangible evidence based research to support potential retention strategies.”, Sam Butter, Membership and Appraisal Co-ordinator, Society of Occupational Medicine
- “Really helpful day and I am going away with lots of action points to work with.”, Simon Winterbottom, Member Relations Manager, The Society of Motor Manufacturers & Traders Limited
- “This has been a very valuable seminar.”, Sarah Fitzpatrick, Membership and Communications Manager, Scottish & Northern Ireland Plumbing Employers’ Federation
- “There valuable hints and tips throughout the seminar.”, Vicky Law, Support Engagement Officer, Cavell Nurses’ Trust
- “An excellent and very informative seminar.”, Naadine Aitken, Membership Manager, Energy Institute
- “It was all very helpful and useful to hear about various the retention strategies.”, Sarah Ashmore, Senior Project Manager, World Petroleum Council
- “It was an excellent seminar. I found the session on engagement and the member journey really valuable. Thanks Sue. “, Myriam Lybeer, Membership Manager, ESTRO aisbl
- “Thank you very much Sue. It was all interesting, relevant and fun!”, Karen Glisson, Membership Services Manager, CHS Alliance
- “A very useful and relevant seminar. Thank you.”, Jo Bacon, Communications Officer, Royal College of Nursing
- “I discovered some really useful retention tactics.”, Harry Killick, Leadership & Membership Executive, The Whitehall & Industry Group
- “This is a really good seminar.”, Sarah Tapley, Membership Manager, Chartered Institute of Ergonomics & Human Factors
- “Everything was covered well and I really enjoyed the day. A very good seminar.”, Jackie Bennett, Director, TEAM UK
- “A very good course – a great mix of content, discussion and exercises.”, Felicity Hull, Specialist, Retention Marketing, CIMA
- “Fantastic course. Sue is very knowledgeable and willing to listen to your challenges and offer help.”, Negar Amiri, Marketing Executive, British Dental Association
- “This was extremely valuable and has given me the practical advice I was looking for. I would definitely recommend this seminar.”, Deborah Smith, Business Account Manager, CIMA