Member Recruitment Strategies & Techniques
Sue Froggatt Training & Consultancy
In-house seminar
On this seminar you will learn:
The seven different membership development strategies used by associations
The tactics and techniques used to attract new members and which are the most effective
The key research needed to produce an effective recruitment campaign and the essential questions to ask
The four key stages in the prospective members journey into membership - understanding this will help you better understand how to encourage them to join
The best way to raise your profile and increase awareness of how you help members succeed
How to nurture and guide people who express an interest in joining
A technique to help you overcome objections
The key skills needed to recruit members
The critical information you need to uncover during recruitment to ensure a successful on-boarding process.
Note: CPD equivalent is 5.5 hours for the seminar. You will also receive a template of a recruitment marketing plan that you can use as a framework for developing or comparing your current plan.
This seminar includes Case Studies
The Venue
Details here
This will take place online via Zoom.
Who is the course for?
Trade & Professional Associations
Chambers of Commerce & Business Links
User Groups
Institutes
Health & Fitness Centres
Charities
NHS Foundation Trusts
Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc
People new to marketing and also people already working in this area and looking for fresh ideas.
What is included?
Course workbook
A template of a membership recruitment plan
“A very useful day which has sparked a number of ideas.”
“The webinar exceeded my expectations. I have been on generic selling seminars before and was unsure what to expect. This was a lot more in-depth and good all-round, insights from the group made it so interesting. Sue gave some great ideas on how to move forward and improve, looking at strategy with great attention to detail. Very impressed with the quality of the course overall.”
“This has made me re-evaluate our offer and our recruitment and retention protocols. (I wish the retention course I attended recently had been with Sue – this was far more comprehensive day with better handouts (and cheaper!)).”
“I learned lots of tips I could apply and it was a nice atmosphere. I enjoyed the open exchanges, different points of views and experiences. Time definitely flew. Thank you very much!”
“A really well put together session, full of content and gave me plenty of immediate actions to take away. I realised everything we put together is very organisation centric rather than being member-centric and found the idea of going through the member journey really valuable.”
Cost & Terms
See the small print
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Please contact Sue
Memberships Organisations that have attended
Comments from delegates
See comments
- “Sue was great and really engaging – she is very knowledgeable and well spoken.”, Jill Dickau, Marketing Executive, BALI
- “A very useful day – thank you.”, Suzanne Gibson-Foy, Spiritualists’ National Union
- “Fab training. Would highly recommend.”, Rebecca Hateley, Operations Manager, Hire Association Europe
- “Sue was exceptional and provided evidence based research and really practical tactics. “, Sam Butter, Membership and Appraisal Co-ordinator, Society of Occupational Medicine
- “The course was well structured and I liked the idea of using Ambassadors and edutainment.”, Lara de Menezes, Finance and Memberships, Royal Economic Society
- “I really enjoyed attending – it was much more engaging than these events are usually. The day encouraged me to think and has produced a long list of actions that are specific and tangible.”, Joanne Beale, Marketing Manager, British Dental Association
- “Really useful. I am looking forward to attending other follow-up courses.”, Maddison Sreeves, EAUC
- “Great seminar, with lots of useful information to take back to my colleagues.”, Rubana Hussein, Membership and Engagement Manager, Institute of Physics
- “This was a well balanced course and Sue is a great trainer – she is very approachable and knowledgeable.”, Samantha King, Membership & Educational Services Manager, Royal Society for Public Health
- “A really fantastic day – thank you. It was great to discuss ideas with other membership professionals and the training facilitated some really useful conversations.”, Nyisha Bill-Eteson, Lead Membership Development Officer, Royal Academy of Dance
- “Everything on his seminar was relevant and useful.”, Lisa Fletcher, Senior Membership Officer, Bournemouth Symphony Orchestra
- “Thank you for a superb learning experience – such an excellent and warm presentation.”, Rachel James, Deputy Director of Education, The Honourable Society of Gray’s Inn
- “Thank you for sharing all your expertise.”, Myriam Lybeer, Membership Manager, ESTRO aisbl
- “Thanks. This was all valuable. I have lots of action points to take away (I even ran out of room on my action sheet!)”, Natalie Punter, NWR
- “This has made me re-evaluate our current tactics.”, Chris Tilley, Membership Manager, Fire Industry Association
- “This was a good reminder of all the steps and that each step needs equal attention.”, Richard Bennett, Head of Membership, CISI
- “Excellent pace. All good and the website feedback at the end was very useful.”, Claire Wales, Support Services Officer, Bumblebee Conservation Trust
- “I found all of the day really useful.”, Lisa Ash, Marketing Executive, Garden Organic
- “I was very happy with the seminar. It made me think about the whole membership journey and opening up conversations to improve the process.”, Kitty Watkins, Marketing Manager, The London Library
- “The day will really help me plan our recruitment strategy.”, Ruth Ecclestone, Head of Sales , Credit Services Association
- “Very informative and well structured.”, Paul Byrne, Head of Membership Development, Dublin Chamber
- “A really useful and informative day. I look forward to putting into practice my action points. It was also valuable to understand the different member journeys and the different kinds of strategies for developing membership.”, Chloe Hampson, Manager, Fit for the Future/National Trust
- “A great presentation and lots of excellent networking and ideas for the future.”, Emma Sanders, Membership and Individual Giving Officer, National Rheumatoid Arthritis Society
- “It was great to get the practical tip and tools whilst keeping the bigger strategic perspective in mind.”, Vera Borsboom, Development Manager, Euclid Network
- “Really excellent course and great use of my time. Thank you.”, Sarah Byre, Director, Mosaic Events
- “It was really valuable to see examples of how we can implement change and to meet other people in the same position.”, Emma Kitchen, Marketing and Communication Officer, The British Association of Sport and Exercise Sciences
- “Sue was extremely informative and I really enjoyed the course and feel much more confident in my role.”, Claire Lammiman, British Institute of Facilities Management
- “The day was full of great content! Really enjoyed the day – it was great to take time to think and hear what other membership organisations are doing.”, Iman Cornwall, Boundless
- “The seminar has given me lots of food for thought!”, Carly Button, Sales Officer, British Association of Landscape Industries
- “Very enjoyable – thank you for my third valuable day of training with you Sue.”, Jenny May Roberts, Corporate Membership Executive, British Institute of Facilities Management