Person specification & job description: Membership Manager
Person Specification
Knowledge, skills and abilities:
Membership Manager
Sue Froggatt Training & Consultancy
- A good knowledge of marketing, management, administration, planning, budgeting, finance, market research and member relationship management skills and techniques
- Able to establish and maintain effective working relationships with other departments, members and suppliers
- Strong project management and organizational skill
- Good written and oral communication skills
- IT literate: Familiar with using word processing, databases, spreadsheets, project management software and web applications including email, e-marketing, s-surveys, e-discussion groups, etc.
Relevant Experience
- At least three years marketing experience, preferably with a membership organization
- Junior-level supervision
Education
- A graduate with a business or marketing degree
Disposition
- A professional manner and attitude
- Able to remain calm under pressure
- Able to adapt to change
Other
- Able to travel
- Hold a valid driving license
- Able to attend events and other off-site functions (estimated overnight travel will be a minimum of ‘x’ nights per annum)
Job Description
- To implement the membership development plan, manage departmental resources and set workflow priorities
- To hold regular departmental progress meetings and circulate progress reports on activity against targets e.g. growth projections, campaign effectiveness, response timescales for membership inquiries, etc.
- To anticipate problems and adjust the allocation of resources accordingly
- To contribute to the membership development plan and review with the Membership Director all departmental activity including:
- Member recruitment and retention campaigns
- To interpret membership recruitment and retention statistics and review member research and make recommendations
- The sale and delivery of association services to non-members
- General marketing activity
- Polices and procedures
- Other activity, including affinity and sponsorship schemes
- To offer ideas for improvement or change in all operational areas
- To manage member communications including responding to member queries and the production and inventory of membership and marketing material e.g. letters, newsletters, e-bulletins and brochures
- To manage member events
- To manage member market research
- To manage member recognition programmes
- To assist in PR activity including the publication of press releases
- To maintain accurate membership records and marketing databases
- To manage affiliate activity and relationships with external suppliers
- To authorize purchase orders and re-imbursements up to the value of £x
- To maintain budgetary control for projects
- To manage operational staff and promote team building
- To conduct staff appraisals
- To remain current with Association policies and procedures
- To perform ad hoc duties as required
Other
Other complimentary templates available are:
If you would like to have a template commissioned for a particular role in your organisation, please email details of the role.
Key Success Areas
- Maintain a high level of member satisfaction with incoming and outgoing communications
- Maintain accurate membership records and marketing databases
- Effective daily allocation of department resources
- Maintain a high level of departmental motivation.
Other complimentary templates available:
If you would like to have a template commissioned for a particular role in your organisation, please email details of the role