Person specification & job description: Membership Director

Reports to: The Chief Executive

Responsible for: The Membership Manager

Person Specification

 Knowledge, skills and abilities:

• A good knowledge of marketing theory and its application to the development of successful membership recruitment and retention campaigns
• Considerable knowledge of strategic planning, budgeting, finance, market research, sales, marketing, member relationship management, people management and negotiation skills and techniques
• Able to develop and motivate staff

• Able to establish and maintain effective working relationships with other departments, senior influencers, current and prospective members, affiliates, volunteers and committees
• Strong written and oral communication skills
• Good IT skills

• At least five years’ experience in a relevant membership, marketing or sales role
• Mid-level supervision or management

• Able to travel
• Hold a valid driving licence
• Able to attend events and other off-site functions (estimated overnight travel will be a minimum of ‘x’ nights per annum)

• A professional manner and attitude
• Energetic and imaginative
• Able to remain calm under pressure
• Able to easily adapt to change

• Graduate with a business or marketing degree

• To contribute to the development of the Association’s strategic plans
• To direct the delivery of a program of membership development in accordance with Associations strategic plan and following the guidelines established by the Association
• To contribute to the formulation of Association’s policies, programs and procedures and make recommendations for future development
• To plan and direct each stage of the membership development process:

• The collection and interpretation of member and non-member intelligence, including member needs, the member benefit package, entry criteria and competitiveness using membership surveys
• The recruitment of new members and affiliates
• The orientation of new members and volunteers
• The engagement and involvement of other members
• The membership renewal process
• To recruit, induct, appraise and motivate the department
• To direct membership development training programs

• To promote team building through effective communication and targeted training and development
• To monitor and present reports on departmental spend, income and membership levels
• To ensure the membership information system is accurate and meets the needs of the department and other users
• To update the Chief Executive on the progress of activities
• To maintain regular contact with volunteer committees, to provide them with support and assistance on activity that relates to membership development and advise them about policies, training and member benefits
• To authorize purchase orders and re-imbursements up to the value of £x
• To develop and direct general marketing campaigns to promote the Association’s mission and purpose and ensure these are co-ordinated with recruitment and retention activity
• To direct the sale of association services to non-members
• To lead the work of the department to insure an efficient and effective operation:
• To remain current with Association policies and procedures
• To perform other duties and responsibilities as may be assigned

• (Individual Membership Organisations) To direct a program of Professional Standards and Code of Ethics

• Grow and retain membership in accordance with the strategic plan
• Manage the operations of the department within budget
• Develop a focused well motivated team which delivers high standards of quality, performance and commitment