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Strategies for dealing with competition
Positioning a membership association
Article
What is positioning?
How can it apply to membership organisations?
Isn’t it just for big brands?
How can membership organisations implement positioning?
What should they do if there are several benefits that differentiate their organisation from its competitors?
Membership Placement & Positioning Strategy
Helping prospects make the decision to join – Video presentation (35 mins)
Home
Seminars
Member Recruitment Strategies & Techniques
Member Retention Strategies & Techniques
Communicating the Value of Membership
Managing The Membership Experience
Recruiting & Retaining Members Using the Telephone
Resources
Books
Planning
Benchmarking
Competitive Strategies
Member Recruitment
Member Retention
Member Volunteer Management
Member Research
Segmentation
Member Journey Mapping
Strategic Alliances & Partnerships
Membership Job Descriptions
Miscellaneous
Services
Facilitation
Professional Speaking
About
Contact
Store
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