Strategic Sponsorship Development
Presented by Catherine Hawkins
It will cover the new sponsorship strategies and opportunities opening up, and how to approach some of the more advanced aspects of sponsorship.
The day will be of value to associations who are already attracting sponsors and to new sponsorship seekers who want to understand more advanced aspects from the start.
Please note: It is useful to have completed the ‘Sponsorship Fundamentals’ seminar before attending. (It’s desirable – but not essential.)
You will learn how to:
How to ensure your sponsorship offer is current, relevant and ‘on-trend’
The new data and member-knowledge sponsorship opportunities
How, when and which digital assets to develop to add to your sponsorship portfolio
How to ensure your intangible sponsorship benefits are accurately valued and the benefits of auditing sponsorship
Strategies for building relationships and keeping partners by ensuring a smooth renewal process
How to encourage sponsors to activate their sponsorship opportunity and how to use this to maximum effect
How to demonstrate and measure ROI (Return on Investment) to the sponsors – the tools and techniques that association’s can use to demonstrate how and where value is delivered
How to drive more value (commercial and member benefit) from your sponsors and re-ignite interest in your proposition.
This is an interactive workshop that combines practical tips with strategic ideas.
You will leave empowered with new market insights and ideas on how to approach existing and new sponsors with renewed confidence.
Catherine Hawkins
This seminar is being lead by Catherine Hawkins who specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating and sustainable commercial programmes. She has over 10 years experience in sponsorship and sales.
“Cat knows her stuff. She was accessible, friendly, and excellent orator and ensured the session was relaxed. She was thoughtful and inclusive whilst delivering a large volume of information at a considered pace. I will recommend her to others.”
“Catherine had a lovely presentation style. I will now be evaluating the value of our sponsorship.”
“I have gained a lot from the workshop to add value to sponsorship packages and to construct a measurement report after the event to re-inforce the value.”
“I really enjoyed the session. A good presentation from Catherine and she was very helpful and supportive. The handouts are also very useful. The session on how to do pricing effectively was very interesting.”
“This was a well balanced walk through strategic sponsorship and this has given me time out to think.”
Who is this course for?
Trade & Professional Associations
Chambers of Commerce & Business Links
User Groups
Institutes
Health & Fitness Centres
Charities
NHS Foundation Trusts
Other… Clubs, Committees, Confederations, Pressure Groups, Societies, etc
People new to marketing and also people already working in this area and looking for fresh ideas
Memberships Organisations that have attended
See the List
- AOSpine International
- Association of Accounting Technician’s
- Association of MBAs
- AUDE
- British Business and General Aviation Association
- British Chamber of Commerce in Belgium
- British Chambers of Commerce
- British Romanian Chamber of Commerce
- Business Continuity Institute
- Chamber of Commerce and Industry Slovenia
- CharityComms
- Chartered Accountants Ireland
- Chartered Institute of Arbitrators
- Chartered Institute of Ecology and Environmental Management
- Chartered Institute of Internal Auditors
- Chartered Institute of Personnel & Development
- College of Occupational Therapists
- Composites UK Ltd
- Cork Chamber of Commerce
- Country Land and Business Association
- D&AD
- Energy Institute
- Environmental Association for Universities & Colleges
- ESOT
- European Academy of Dermatology and Venereology
- European Association for International Education
- Federation of Communications Services
- Federation of Master Builders
- Forestry Commission
- Freight Transport Association
- Greater Manchester Chamber of Commerce
- Guild of Fine Food
- IABM
- International Society of Endocrinology
- PTA UK
- NHS Confederation
- NWR
- Railway Industry Association
- Royal College of Nursing
- Service Desk Institute
- Staffordshire Chambers of Commerce
Comments from delegates
See comments
- “Catherine has a huge depth of experience.”, Iain Patton, Chief Executive, EAUC
- “Another great day. Thank you.”, Liz Derow, Associate Executive Director, EANS
- “All of the workshop was very good and I thoroughly enjoyed the day.”, Sarah King, Project Manager, UKHCA
- “A really great day with excellent content. I feel energised to try new things and gain to sponsors!!” Sarah Byre, Director, Mosaic Events
- “A very good session. We explored best practice, generated ideas and it was a great networking opportunity.”, Oliver Smith, Head of Membership, Employee Ownership Association
- “An excellent day – thank you. It was highly valuable and the presenter was knowledgeable.”, Inga Wells, Corporate Marketing Executive, The IET
- “It was really valuable to go through a structured valuation of a sponsorship package. I have a lot of actions from this.”, Susan Meredith, Head of Member Services, Charity Retail Association
- “A really useful course. Kat is a great presenter.”, Rachael Paskin, Promotions and Marketing Executive, British Business and General Aviation Association,
- “A very comprehensive workshop.”, William McCrea, Business Development Manager, AOSpine International
- “All of the content was valuable and I now have some new ideas for sponsorship.”, Mark Shatliff, The BCI
- “An excellent course. I now have a deeper insight into sponsorship pricing, evaluation and metrics.”, Stephen Molloy, Commercial Sponsorship Manager, Chartered Accountants Ireland
- “The flow and pace of the course was perfect. I have loads of ideas to take on board and try and implement.”, David Agyei, Advertising Manager, College of Occupational Therapists