Being passionate about associations, I love finding associations that have a member-centric culture. So it was really great to see that came up as one of the seven characteristics of remarkable associations. Culture is how you do what you do. It is the unwritten personality of the organisation – how it behaves and its attitude.Read more
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Every year brings challenges for associations and my challenge for you is to reflect on whether in your research with members, you are asking the best questions you can. I began my career in market research, so this a something that I have always been very interested in. It seems one of the most popular questions associationsRead more
To be a remarkable association*1 you need to be member-centric i.e. put the members at the heart of what you do. So it’s really valuable if you can step into the shoes of a member and see things from their perspective. To help associations better understand members, I suggest two techniques: Developing typical memberRead more